According to the survey, most users have the greatest difficulties with shopping portals. Therefore, the following infographic is particularly important for improving the usability of Shoppinportalen, as only so customers can be permanently tied to an online store.

The tips that aim to improve the usability of websites include the following:

All text parts should be reduced to a necessary minimum. According to some surveys, many online shoppers leave the websites as soon as they are confronted with too much uninteresting and irrelevant text material.

The most important information should be placed correctly on the website. This includes paying particular attention to the left side of the screen, as well as the area of ​​the screen that is commonly referred to as “above the fold”.

  • The reading behavior of the users should be considered. Most users read a website in the F-schema, which is why the text should be arranged approximately according to this scheme.
  • Keep the load times as short as possible, because the majority of users only give a website a load time of 2 seconds.
  • The search fields should definitely be enlarged. 90% of the English search terms contain around 27 characters, and the same applies to search queries in German-speaking countries.
  • An improved layout ensures that more customers are bound to one and the same website . A resolution of 1000 – 1600 x 700 pixels is ideal for this.
  • Optimizing typography also attracts more customers. A consistent font for all subpages and a holistic color scheme give the website a coherent and professional image.
  • If the website links to other websites via links, the correct placement of the links is urgently necessary. In addition, it should be clearly stated on which websites these links lead.
  • Following these eight tips, which are described in more detail in the infographic, and examples, web design is appealing, user-friendly, and will drive higher clicks than ever before.

It is of course very difficult to optimally implement all these steps, taking into account the “Fantastic Four”. Therefore, we must in web design, as well every area of marketing: N neglecting i.e.planning . Before it comes to the actual web design, a concept must be created that considers all factors in all elements. Precisely for this reason, our specialists and women attach so much importance to a detailed consultation: In the end, a good website is created that perfectly suits the company, product and target group.

Reading on the internet is exhausting. Therefore, texts should always be divided into short titles or subheadings. Web design is about much more fundamental: The font must be readable! This includes considerations of font color, font size.

The Website

Even if the new website in Internet Explorer looks great, it does not have to do that in Chrome or Firefox. No one will install a new browser or plugin just to view a website. In addition, there is a need for a website to be optimized for mobile devices, as most of the Internet access via tablets, smartphones and Co. comes about.